Social Media Archives

We previously wrote about how Kamala Harris was dominating social media among 2020 Democratic presidential contenders, giving her a potentially huge leg up in the contest. But today, there’s fresh data showing the true extent of Harris’ clout. Via CrowdTangle (as reported by Axios): Instagram interactions: Harris: 8.3 million Sanders: 4.6 million Warren: 2 million Twitter interactions (combining Senate and personal accounts): Harris: 14.4 million Sanders: 8 million Warren: 4.1 million On Facebook, Harris doesn’t fare as well– Sanders gets about 10x the interactions with 22.1 million to Harris’ 2.4 million and Warren’s 2.3 million. Still, per analytics firm NewsWhip, articles about Harris have earned “16.5 million interactions on Facebook and from shares on influential Twitter accounts.” Warren comes in second with 14.2 million and Sanders third with 10.6 million. And Harris has added more fans on Facebook according to CrowdTangle in the last quarter than any other 2020 prospect (123,000; Beto O’Rourke is next with 51,000). Ditto Instagram…

As U.S. Sen. Kamala Harris launches her bid for President, new data shows she is the third most powerful politician on Twitter, besting both former President Barack Obama and Speaker Nancy Pelosi. According to data assembled by CrowdTangle, a social media analysis tool, and published by Axios Harris gets more retweets and likes than every politician and political news handle bar Alexandria Ocasio-Cortez and President Donald Trump. That prominence in social media could be a huge advantage to Harris as she launches her presidential campaign. Social media presence correlates strongly with overall media coverage. Presidential campaign veterans view a candidate’s proportion of media coverage, or “media share” as arguably the most important metric in determining who will win a nomination, and a general election. According to Jeff Roe, former campaign manager for Sen. Ted Cruz during his presidential campaign run, the two most significant metrics are media share and small-dollar fundraising. U.S.…